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Lots of brands and companies have Instagram and YouTube channels, this is 2021, social media and platforms like YouTube and Instagram start working together. This time is a perfect time for taking advantage of this for growing your business. but how many know how to promote YouTube channels on Instagram. Using Instagram can make difference in growing YouTube channel, you use all social media and platforms for business purposes, why do not you take advantage of using Instagram to promote YouTube channel?
Every day, every week, or every month you make videos and uploaded them on YouTube channel but you can take advantage of Instagram to boost YouTube channel. Instagram is capturing attention, let’s dive into it, break it down and start to talk about the best strategies to do it well.
Why promote YouTube channel on Instagram?
If you have Instagram and YouTube channel but do not promote YouTube channel on Instagram, What are you doing? It is not something that could be regardless, just give priority to promoting YouTube channel on Instagram. Even if you do not have an Instagram account or you are not willing to be active on Instagram, go to Instagram, sign up on it, and put your link on your bio. This is your backlink; this is a free form of advertisement, this platform work for you to grow your channel. This advertisement is free and never expires.
Put your teaser of video on the story
I am pretty sure that when you go to movie to see a movie, you see trailers before the movie comes on screen, and then you probably say oh, I cannot wait to see this movie. Why don’t you make that kind of 15-seconds teaser or trailer of your YouTube videos? Put that on Instagram story and this movie trailer scenario happen for Instagram users.
Instagram provides a link on story and users can swipe up and it will automatically redirect them to your YouTube video. In this case, you do not need to talk a lot about your video just put the trailer on Instagram story and say ”swipe up to watch”.
Leave a hook
Making tease always comes with cost. You can talk about your YouTube videos on a post or story. What I am recommending here is that always leave a hook, something that people want to know. For example, I know a page where the owner has not revealed his name. The page is amazing, his contents are awesome but no one knows who really he is. He recently made YouTube video and put the link on story and he said, in this video, I say everything about myself. Many people out of curiosity went to his channel and joined him.
Before uploading a video on Instagram, talk about your video on YouTube channel like” I have this video coming soon on my YouTube channel” or “I have a video about let us say “how to get more followers on Instagram” coming up my YouTube channel this Monday”. In this way, people will expect and look forward to seeing it.
Use YouTube hashtag
If you posting on Instagram trying to get users onto YouTube channel but you are not using correct hashtag, then what are you doing? Try to get at the top on YouTube hashtags on Instagram. If users looking for YouTube content, they find you through YouTube hashtag, come to your profile, and then onto your channel on YouTube, because you put your YouTube channel link on your Instagram bio.
Here I recommend is that do not just leave a link on Instagram bio but also tell people what your YouTube channel is about. So it does not matter if your Instagram account is about yoga or beauty Include YouTube hashtag to every post that you upload on Instagram, this hashtag leads people to your page and then to your YouTube channel.
promote YouTube channel on Instagram forever
If you want to be high forever, help users, learn something valuable, add value, Instagram is full of trashy content. People may swipe up on your story, go to your YouTube channel but if you do not help them through that channel. If it is not, they forget you. Try not to just get people into your channel, use the power of good content. Let us say you are a photographer, I am pretty sure that a lot of your followers are amateur photographers. Now, you have two scenarios to promote YouTube channel on Instagram. First scenario, invite users to your YouTube channel with some meaningless videos like “how I spend my whole day in the wood”; you can get traffic but not forever. Second scenario, “my journey as a professional photographer in the wood, how to find new ideas for photography in nature.”
Instagram can drive traffic to YouTube channels and can cause a positive impact on your business. Instagram stories are still big mysterious to a lot of people but not for you, now you know how to use them and you can promote YouTube channel on Instagram.
