Here is not kindergarten nor you are not a kid anymore but you may wonder how e-marketers use color to drive customers to buy. E-marketers are working hand in hand with visual experts like UI experts. UI experts are those who design a web page for better visualization. When you open a website the first thing you interact with is the face of a website. Designers try to combine colors to provide a better place for visitors but how to use color psychology in e-marketing?  

 People usually make a connection between colors and emotion. People know colors as a sign. For many, green represents nature, blue represents intelligence but it does not end here. There is more secret about color psychology that you need to know.

You should be familiar with these colors and their meaning to make a good connection to your audience. Start using color psychology in e-commerce and learn how to place them in the right place.

Primary colors, secondary colors, and tertiary colors

Do you know what are the primary colors? As many of you know they are blue, red, and yellow. But why do designers call these three colors primary? Because every color you can see in the world is a combination of these colors. If you want green, add blue and yellow. If you want brown, mix red and yellow. When you mix primary colors, secondary colors appear. In other words, secondary colors are the combination of primary colors. You can go further and create tertiary colors, the combination of two secondary colors. Now we know what the terms primary, secondary, and tertiary colors mean. You also know that when these three groups of colors come together, the result is a color wheel. You can see every color you can think of on this wheel.

 What I am going to talk about is picking the best color for every situation on your site or social media.

color psychology in e-marketing

Color psychology in e-marketing,Color for logo

Colors also represent your brand personality. Does your Company help, support or sell something? Is your company a service-based company? You should consider this to pick a good color for your brand and logo. According to color psychology, warm and cool colors represent different emotions. People feel comfortable when seeing warm colors.

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Color psychology in e-marketing,Posters

Opposites attract. You should combine warm and cool colors to draw attention when you want to. In social media designing advertisements and posters with opposite colors can draw attention. Do not make it 50/50 that means do not split your posters into half warm and half cool colors. Make it 80/20. 20 percent cool colors and 80 percent warm.

Color on Website

Buttons on your site are designed for special reasons. Red buttons are designed to represent danger or be careful. Red is for representing careful action and say before clicking this button, you should be aware of the action for example cancel. For marketing design, I recommend using color harmonies with more contrast.

Know the meaning of every color and design your social media and website to get the most of it. Every color has a negative or positive connotation, so be sure you are choosing the right colors for every situation and audience.


This color is associated with creativity, optimism, and liveliness. You feel good when you see bright yellow, but dark yellow is not the same as bright yellow. Dark yellow makes you feel sick. Bright yellow is a good color in every situation that you want to invite people to do something. For example, this time, when you want to invite people to register, use this color.


Many marketers use red for call-to-action buttons. For many, this color is a sign of being in danger so designers use this color to tell you to be careful. Before clicking on this button there is no way to back.  


Blue represents a wide range of emotions. For many, it represents intelligence and calmness, but for many, it is cold and sad. If your website is associated with technology, you can use this color as the theme of your website. It also represents trust as well. Blue is the most preferred color by consumers.


The color green symbolizes creativity and invitingness. Add bright oranges where you want to draw attention.


Colors like this promote a sense of calm and relaxation. Go for green if you wish to be recognized everywhere. If you want a friendly environment, use green.  

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